Questions & answers
Web design FAQ: 28 answers before you get in touch.
Costs, process, technology, contracts — here I answer the questions that come up most often before a website project. No evasion, no jargon.
General
Before we start
Who this is for — and how working together fundamentally works.
F.01 Is your offer right for my small business?
That is exactly who it is built for. I build websites for small businesses, self-employed professionals and clubs — from the butcher's shop to the foot care practice to the allotment garden club. You need no prior knowledge: I explain every step in plain language.
F.02 Do I have to be based in the Harz region to work with you?
No. I work from Wernigerode and handle projects remotely across Germany. We coordinate by phone or video and exchange documents digitally — just as reliable as meeting in person.
F.03 How quickly do you respond to an enquiry?
Within 1–2 working days — personally, with a first assessment and a suggestion for the next steps. I am available Mon–Fri by appointment, by phone, WhatsApp or email.
F.04 Are there fixed packages or only individual quotes?
Both. The one-pager is a fixed entry point from €99 incl. VAT with a clearly defined scope. Everything else I quote after the initial consultation — you only pay for the building blocks your project really needs.
Web design
What your website will be able to do
Scope, technology — and how much you will have in your own hands later.
F.05 How many pages does my website need to start with?
Fewer than many people think. A home page, services, contact and the legal pages are often enough; clubs sensibly add events and membership. You can expand at any time — I lay out the structure for that from day one.
F.06 My website is showing its age — rebuild or rework?
I don't decide that on gut feeling, but after a look at what is there. Sometimes a relaunch of structure, content and technology is enough; sometimes a rebuild is more honest and cheaper in the end. You get a clear recommendation with reasons.
F.07 Do you build with WordPress or something else?
Both, depending on the job. For websites you want to maintain yourself later, I use WordPress; for lean, fast sites I build static pages. What matters is what fits your day-to-day — not the name of the system.
F.08 Will the website look just as good on a phone?
Yes — there is no way around that. Most visitors arrive on a smartphone these days, so I build and test every page for small screens first, then for the big screen.
F.09 Can I change text and images myself later?
If you want to, yes. I set up a simple way to edit the site and hand over a short, understandable guide. If you would rather not touch anything, you simply send changes to me — both are perfectly fine.
F.10 I'm not a good writer — is that a problem?
No. You provide the knowledge about your business, I put it into shape: structure, headings, clear wording. If more extensive copy is needed, it can be produced through partners on request.
Content & visibility
Being found and convincing
Search engines, advertising, load times — what visibility really comes down to day to day.
F.11 Is search engine optimisation included?
The foundation, yes: clean structure, clear headings, well-maintained meta data, internal links and fast pages. That is how Google understands what you offer — the base that local visibility is built on.
F.12 Is it true that AI systems read my website too?
Yes — more and more people don't ask Google but an answer system. For your business to appear there, the website needs clearly worded services, real questions and a structure that makes sense. Explained in detail on the SEO and GEO page.
F.13 Is advertising on Instagram or Facebook worth it for me?
If a specific offer needs attention fast and a suitable landing page is ready — yes. Without a good landing page, any ad budget evaporates. How the two work together is shown on the social media advertising page (German).
F.14 What is a landing page — and do I need one?
A landing page is a single page for exactly one offer: no distractions, with one clear next step. It makes sense above all for promotions and ad campaigns. More on the landing page explained page (German).
F.15 Will my website load quickly?
Yes, I pay attention to that from the first line: lean code, compressed images, no unnecessary technology. Before going live I measure the load time — because anyone who has to wait is usually already gone as a customer.
F.16 I hardly have any photos or texts — is that still enough?
Usually, yes. I review and sort your existing material with you, and we close gaps with properly licensed stock images. More important than perfect photos is that visitors immediately understand what you offer.
Process
How your project runs
From the first conversation to going live — and what comes after.
F.17 What does working together actually look like?
Four steps: initial consultation, concept, implementation, handover. You see interim versions, give feedback and always know where the project stands — without having to chase me.
F.18 How long until my website is online?
Smaller projects go live in two to four weeks, larger ones take four to eight weeks. The most common hold-up is missing text and images — the sooner your material arrives, the sooner you are live.
F.19 What happens if I don't like a draft?
Then say so openly — that is exactly what the feedback rounds are for. Corrections within the agreed rounds are included; if more is needed beyond that, I discuss the effort with you transparently beforehand.
F.20 I already have a domain and hosting — can I keep both?
Yes. I work with your existing provider and take care of the technical setup. If nothing is in place yet, I recommend a suitable setup — and explain in plain terms why.
Costs
What a website costs
One fixed entry price, everything else honestly quoted — with no fine print.
F.21 What does a website cost with you?
The one-pager starts from €99 incl. VAT within a clearly defined scope. Multi-page websites and relaunches are quoted after the initial consultation, depending on the number of pages, content and features. Under the German small business scheme (§ 19 UStG) no VAT is shown — nothing is added on top of the quoted price.
F.22 Will there be running costs after the launch?
Only if you want them. Maintenance and care are optional extras with a scope agreed in advance. Without a maintenance plan you only pay for domain and hosting with your provider — nothing goes to me.
F.23 How and when do I pay?
In two to three instalments along the project: at the start, at the interim stage and at handover. That spreads the amount — and you pay for progress you have already seen.
F.24 My budget is small — can we still start?
Yes. That is exactly what the one-pager from €99 incl. VAT is for: a single page with the essentials, properly built. As your business grows, the website grows with it — expansion is possible at any time.
Legal
Contracts, rights and the GDPR
The commitments you can rely on — in brief, without legalese.
F.25 Will my website be implemented in line with the GDPR?
The technical side, yes: I build the website to be data-minimal and to meet the GDPR's technical requirements. The legal texts — imprint, privacy policy — are supplied by you or your service provider; I am not allowed to give legal advice, and I don't.
F.26 Who is responsible for the website's content?
You, as the site operator, are responsible for the content and its rights. I support you with structure and presentation — and speak up in good time if I notice something you should have checked.
F.27 How do I know images and fonts are used legally?
Because I only use licensed or freely usable resources and document every licence. You receive this overview at handover — if a question ever comes up later, you have the proof in hand.
F.28 Will the website really be mine in the end?
Yes. Once payment is complete, the usage rights to the website and the delivered content transfer to you. You are not tied to me after that — though I am always glad when we keep working together.
Your question wasn't covered? Ask me directly — you will get an honest answer within 1–2 working days.
Ask a question
Contact
Tell me briefly about your project.
You get a clear first assessment, an honest sense of scope and the next steps — with no obligation.
Wernigerode · Harz region · remote across Germany — reply within 1–2 working days.
What happens next
- A short initial call about goals, scope and timing
- A clear assessment and a transparent quote
- Implementation with visible interim versions