SEO means search engine optimization. It is the practice of structuring a website so search engines can clearly understand its topics, services and relevance.

Here GEO means preparing content for generative answer systems such as Google AI Overviews, ChatGPT or Perplexity. Clear answers, strong structure and explicit service descriptions help with this.

SEO & GEO

Why clear website structure matters for SEO and GEO.

A website should not only look good. It also needs to explain services clearly enough for search engines and AI answer systems to understand them.

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